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Industry Spotlight


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Fusion’s plug ‘n’ play application SmartScribe® shines a light in minutes on your customer interactions. Find out how.

SmartScribe® from Fusion.

Switch the lights on in minutes and learn what’s really going on between your agents and your customers. SmartScribe® is easy to deploy and brings relevant analytics from the get-go.

Use your call and screen recordings to capture insight into your compliance, quality monitoring, customer service and agent performance.

The Smart Approach

Contact Centres have a number uses for transcription, speech analytics and screen recording. But what are the most popular ones?

  1. Redaction: In our GDPR age and with PCI regulations tightening, ensuring your call recordings are compliant with both is important. A tool like SmartScribe® removes sensitive information from the call transcription and the recording, leaving your Contact Centre free to store call recordings without breaching regulations.

  2.  Automating Compliance: Agents are typically required to deliver statements, or ask questions, to ensure the company complies with external regulations, internal standards and reporting. Using speech analytics means you can check compliance on every call and help you provide targeted training where needed. 

  3. CX and Agent Performance: Truly understanding customer trends across each interaction is becoming ever more important with the focus on Customer Experience. Using automation tools like SmartScribe®, companies are monitoring all of their calls, building a much fairer understanding of agent’s performance.

The three key questions

These questions cover topics which have prevented companies adopting this technology in the past.

How does it work? SmartScribe® will take your voice, chat and email records and automatically check them for compliance using Natural Language Processing (NLP), Artificial Intelligence (AI) and Machine Learning (ML) technologies. Seeing is believing.

How much does it cost? Much less than it did just a year ago. In fact, the cost barrier to entry has been lowered to such an extent that even small contact centres of just 10 seats can afford to play. 

How much effort does it require? Things have changed… It used to take 3 to 6 months of typing in keywords and teaching the system what you want to know. With SmartScribe’s intelligent processing you can gain insight with practically no heavy lifting at all. 

SmartScribe® is a Leader

Considering the increasing variety of benefits, easy adoption and lowering price, more and more contact centres are bringing automated analytics into their technology stack. 

Here at Fusion we are leading with advances in accuracy and AI through SmartScribe®, helping companies stay compliant, improve efficiency and lower cost.

CASE STUDY: Blackpool Costal Housing Leadership Programme

960 640 Stuart O'Brien

Like most organisations Blackpool Housing found themselves with a group of 30 mid-level managers of varying experience and styles.

The organisation had not formally invested in developing the leadership skills of this group prior to the programme and selected Ember as its preferred supplier.

Click here to read more.

Industry Spotlight: Fusion Contact Centre – Ultimate Unified Desktop

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Fusion’s agent-inspired unified desktop blends inbound & outbound contact over any channel, and finally at an affordable price.

Introducing Fusion “Contact Centre” 

Fusion Contact Centre is built by agents for agents, which is why it is so easy to use allowing your agents to provide an outstanding customer experience to your clients.

Fusion Contact Centre unifies all communication channels, such as voice, e-mail, sms, social media and webchat, along with CRM and other databases into a single user interface for your agents.

The Customer Perspective

Let’s face it, when a customer wants to get in touch with your business, they don’t think about what “channel” of contact they’re going to use. 

As 85% of the UK population either own, or have access to, a smart phone todays customer has the freedom to select whichever method of contact is convenient for them. “Switching channels” for the consumer from a call to SMS to email to live chat is a breeze. 

The smartphone has brought multiple channels of communication together into a single device, and UK contact centres are struggling to catch up. 

On top of this, a recent study conducted by Microsoft found that 37% of UK residents ranked “having to repeat or provide information multiple times”as the most frustrating aspect of a poor customer experience. 

The Contact Centre Perspective

As businesses we like to keep things separate, because it makes logical sense doesn’t it? We need to report upon KPI’s, monitor contact levels and forecast for scheduling.

Also, contact centres have been bolting on software to help communicate over multiple channels, without doing so with a view to the entire customer journey. 

And beyond different communication channels, did you know that in a typical contact centre 15% of an agents time is spent looking for information across disparate systems?

The need to toggle between multiple programs puts the agent at a disadvantage when trying to answer customer queries in a timely and efficient manner.

Fusion Contact Centre – Unified Agent Desktop

Fusion Contact Centre is built by agents for agents, which is why it is so easy to use allowing your agents to provide an outstanding customer experience to your clients.

Fusion Contact Centre unifies all communication channels, such as voice, e-mail, sms, social media and webchat, along with CRM and other databases into a single user interface for your agents.

Our Unified Agent Desktop (UAD) turns multi-channel interactions into seamless conversations, and your agents are presented with a full history of contact as well as access to other internal company data from the same UI, speeding up AHT, reducing error and improving your customers experience … all from a system designed by agents for agents. 

Phone: 03333 660 560




960 640 Stuart O'Brien

Fusion’s simple phone payment technology captures the small and medium contact centre market.

The Threat

Contact Centres taking telephone payments are under threat as Card Not Present (CNP) transactions become the main target for card criminals, as recognised in the latest PCI Security Standards Council guidance released in November last year.

Introduction of the GDPR alongside the Data Protection Act 2018 means that the protection of your customers payment data may not be a mandatory requirement, but a legal requirement instead, which could leave a Company’s Director having personal liability.

Companies small and large, question how they secure payment card data and comply with the PCI Data Security Standard considering;

  • In 2018, every day UK businesses suffered on average 633 attempts to breach their network. [The Times]
  • 42% of UK businesses suffered a breach in the past 12 months. [Source: UK government]
  • 70% of organisations believe their security risk increased significantly last year. [Ponemon Institute]


Key solution providers have focussed on larger contact centres, but Fusion Telecom has broken ranks and has targeted small to medium contact centres, typically having 5 to 500 seats.

Creating a product of such simplicity that agents don’t even need training to take a card payment, and rather than relying on the fear of non-compliance they have built in an added-value feature set, such as call dispositioning, recurring payments, refund administration and call transfer.

Easy Adoption

Removing the barriers to entry, Fusion’s approach provides several options to adopt its award-winning payments technology, so you don’t have to replace your Payment Service Provider or Telephone System.

For small companies that want one provider responsible for multiple solutions, Fusion can supply the whole stack, from telephony, unified desktop, compliant payments, payment gateway and even merchant acquiring services.

Managing Director, Adam Norsworthy, was asked why Fusion has focussed on simplicity and smaller contact centres.

“We see a significant opportunity helping smaller companies be compliant, as they are targeted increasingly every year by criminals, and they often lack the dedicated resource contact centres with 500+ agents have to be secure”.

“Smaller companies can offer a more personalised service, but they are subject to the same laws and standards as their larger counter-parts, and to compete should have access to the same technology at an affordable price.”

Click here to get in touch with Adam and Fusion to take a look under the cover of their new payment technology.

INDUSTRY SPOTLIGHT: Advanced solution for outbound communication

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Manual dialling, reaching engaged tones and answering machines, incorrect dialled numbers, waiting for customers to pick up – is an inefficient use of your agents’ time.

The Enghouse Outbound Predictive Dialler is an outbound calling system that empowers agents through automated technology, which can quickly and easily detect busy signals, answer machines and disconnected numbers.

This easy-to-use tool combines market-leading predictive dialling capabilities with the latest generation of answer machine detection to help you:

  • Maximise agent productivity – automate dialling, boost agent talk time
  • Increase your profitability – set up new campaigns quickly and easily
  • Be 100% compliant – conform to all UK regulations, including Ofcom
  • Evaluate performance – by agent or across an entire campaign

For more information, click here.

INDUSTRY SPOTLIGHT: Jabra Engage 50 – Engineered to be the world’s best professional digital corded headset*

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The intelligent headset for enhanced customer satisfaction.

Digital sound for the clearest calls

A unique, 3-microphone system with intelligent noise-cancellation filters out background noiseand breathing sounds, giving callers a superior experience.Stereosound and super wideband give vibrant, lifelike conversations – with the highest levels of hearing protection for agents.

Reduce interruptions and enhance agents’ focus

Multi-colour status lights on both earcups ensure interruptions are kept to a minimum. More than just a busylight, the status lights can be customised1for specific needs. Impressive passive noise-cancellation enhances agents’ focus and concentration.

Live guidance for agents and rich call analytics improve customer experience

The Engage 50 leverages Jabra software2for a smarter way to overcome noise. With live on-screen microphone guidance for agents and rich call analyticsfor the business, the Engage 50 helps deliver better-sounding calls.

Better call control for greater efficiency

The call control unit accessory enables agents to adjust volume levels and mute, speed dial, answer and end calls, as well as update their status lights, at the touch of a button.The control unit is easy to use and designed to stay in place.

Designed for softphone environments

Built for today – ready for tomorrow. Features category-first USB-C for easy connection to PC and mobile devices and with USB-A connectivity available as an accessory.

* See facts on

  1. via Jabra SDK
  2. via Jabra Xpress, Jabra Direct and Jabra SDK


INDUSTRY SPOTLIGHT: Jabra Engage Series – Boost customer satisfaction with the world’s most powerful professional wireless headsets

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Designed for people who talk and listen for a living and in a range of wearing styles that deliver all-day comfort, Jabra introduce the next generation of professional wireless headsets. Giving you more power for your conversations…

INDUSTRY SPOTLIGHT: Storacall Star Advanced Replay – A new search and replay module for the ST range of call recorders

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Storacall Voice Systems has just launched the new Storacall-STAR advanced search and replay module, which can be supplied with new systems or added to existing Storacall-ST software applications, offering a completely new look and feel along with many new features.

At the forefront of Storacall-STAR is increased security functionality such as HTTPS and SSL audio playback and enhanced search options such as clever number search to assist with GDPR and MiFID II compliance regulations.

The STAR Module features an Intuitive user interface with support for multiple European languages along with quick links to get calls from time and day ranges, i.e. Yesterday between 3 and 5 or calls from last week, last month etc.  In addition searching for calls is now even easier with the new clever “number” search function along with previous search results and played calls being remembered automatically for re-use as required.

The application also includes advanced Rules based Password complexity with an expiry option for enhanced security together with multiple browser support including Microsoft Edge and the Safari browser. The playback uses the HTML5 standard employed by browsers and the audio is delivered in MP3 format.All search results including bespoke call notes can be exported to Excel.

ST call recording solutions can be provided as software only, virtualised or on-premise.  Storacall-ST supports all telephony types from IP to analogue along with the added ability to import recordings from cloud based telephony thus reducing ongoing storage costs for clients

For  an information pack on The new Storacall-STAR search and replay module and ST call recorders please contact Storacall on 01932 710710 or email:

INDUSTRY SPOTLIGHT: Storacall Advanced Replay

960 640 Stuart O'Brien

Storacall Advanced Replayis a new search and replay module for the ST range of call recording systems.

Searching for calls has a new clever “number” search function which allows you to enter the phone number or numbers you are looking for to automatically search for both inbound and outbound calls which contain the numbers you want.

There are now quick links to enable you to search calls from time and date ranges, i.e. Yesterday between 3 and 5, last week, last month etc.

Every search you make is automatically remembered by the system so it can be retrieved and reused, likewise it remembers calls you have already played.

With increased security functions such as HTTPS and SSL playback along with enhanced search options such as clever number search this module can assist you with your GDPR and MiFID II compliance regulations.

Features at a glance:

  • Intuitive user interface with support for multiple European languages
  • Quick links to get calls from time ranges and day ranges, i.e. Yesterday between 3 and 5.
  • Searching for calls has a clever “number” search.
  • Every search and calls played you make is automatically remembered by the system so it can be retrievedand reused.
  • Passwords can now be complex.
  • The web pages are now HTTPS and the audio is SSL.
  • Support multiple browsers including Microsoft Edge and the Safari browser.
  • The playback uses the HTML5 standard employed by browsers and the audio is delivered in MP3.

To discuss a possible application call us on 01932 710710 or for a brochure on Storacall Advanced Replay solution click here.

You can also view our product demonstration videos by clicking here.

Twitter @Storacall

LinkedIn Storacall Voice Systems

INDUSTRY SPOTLIGHT: Capgemini Odigo – Delivering seamless customer engagements

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We live in a world of innovation and a wealth of insights about our customers, the holy grail for many companies is to deliver frictionless engagements for customers but, this is proving to be an elusive end goal for many.

With the realities of web, mobile, social media and the Internet of Things (IoT), companies are experiencing a dramatic increase in the number of contact points customers now wish to use. Depending on the emotional position and goal, they may use different channels to do different things and may need to move between channels in a frictionless manner to complete a single engagement.

Meanwhile, cost reduction, flexibility, time to market and efficiency have become companies’ main concerns in maintaining competitiveness. So how do we balance the equation?

Odigo omni-channel engagement hub

Odigo is a cloud native SaaS platform, designed to enable organisations to achieve an omni-channel, frictionless engagement with their clients. The solution works across inbound and outbound voice and digital channels, seamlessly integrating a customers’ journey with significant flexibility.

In essence, you create an architecture of engagement that is able to accommodate the most arduous of client interactions.

Odigo allows you, to not only design journeys to match and exceed the best brands in the market, but to also drive agent empowerment through a single UX, that integrates all the information required to resolve enquiries, carrying context across channels and offering AI and NLP technologies to enhance decisioning.